Memorandum

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Project
We have been applyingour academic framework to a thorough analysis of Apple Inc.The steps involve included: (1) a company profile, (2) an industry profile, (3) an economic commentary, (4) an accounting analysis, (5) a financial forecast, (6) a company valuation, and (7) an executive summary of findings.
 
At this point, we have developed an accounting model designed to identify trends, strengths and challenges for our company. The accounting analysis will require an Executive Summary with four memorandums focused on:

  1. Operating Results
  2. Financial Condition andCash Flows
  3. Ratio Analysis
  4. Forecast & Valuation and Observations & Conclusions

 
Our overall goal is twofold – (1) to assess the company’s earnings and level of risk, and, (2) to determining whether the current price of the stock reflects firm value.
 

  1. Memo #1 – discuss the firms Operating Results (1 page / 25 points) –

 
All work must be submitted in memorandum format and must follow the guidelines presented in the “Written Communication Tips” presented in the course materials. Memorandums cannot exceed one page.As you write, please be concise yet thorough.

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