MINI-CASE REPORT

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MINI-CASE REPORT
Each report should cover the first five sections and discuss in detail at least one of the sections/
Each report should include a brief analysis/presentation of the first five sections.
One detailed analysis of at least one section (from 6-10) must be presented.
Note that the first five sections provides an overall view of the firm, while the following section allows you provider a deeper analysis of at least one type of analysis or strategy.
Broadly have flexibility for how you approach the audit, but everyone should include the 5 main sections (plus a brief introduction) and address all the questions below in some fashion.
Introduction (expected)
A brief description of the company and industry (present general facts you think here and try not to include them in the rest of the report)
An overview of the industry/industries in which your company operates
Key information from the 4 parts of the audit that you will expand on in the body
A short description of your conclusion (to be linked with the strategy/performance/internal/external analyses later, and expanded upon in the conclusion)
Current Situation (expected)
History
Current Performance
Mission, Objectives
Strategic Posture (expected) Here you are expected to provide an overall view of the these strategies.
Business Strategy
Corporate Strategy
Corporate Governance (expected)
Board of Directors
Top Managament Team
Conclusion ((expected)
Strategic Options Identifications and Evaluation
What works what doesn’t
Potential fixes?
Describe multiple paths (as a collection of strategic & tactical choices) the company could pursue
When you evaluate important tactical decisions establish where they lie within the broader strategy
Look at each choice as either having two alternatives or a continuum along which the firm can aim at a certain point
Evaluate each choice individually
What the advantages, disadvantages, and risks exist?
Evaluate the choices collectively
Is there path dependency (e.g. if you choose a certain direction for one choice, will it dictate the direction for another choice)?
Could any pair or group combinations create conflict within the overall strategy
Do any combinations create synergies?
Recommendations to the Board of Directors
What should the company do going forward?
Each Report Should Provide a Detailed Analysis of at least one section below:
Strategy Analysis- Business-level
Try to go a more in depth than the just choosing between two generic strategies.
To what extent has the firm established a cost leadership advantage?
How (see sources of advantage in Ch. 4)?
What tactics support this strategy; what resources do they draw from; how do their tactics support one another?
To what extent has the firm established a differentiation advantage?
How (see sources of advantage in Ch. 5)?
What tactics support this strategy; what resources do they draw from; how do their tactics support one another?
Strategy Analysis- Corporate-level
How diversified is the firm?
In which markets does the firm compete and how they compete?
General or focused scope
Extent of product diversification
Extent of geographic diversification
Are there strategic alliances/M&A’s currently underway?
How do the firm’s structure, & policies (e.g. compensation & control systems) support its strategy (corporate & business levels)?
For diversified firms think about major business units’ strategies, the overall corporate strategy, and how they fit together
How does your company’s strategy compare to the strategies of its competitors?
How well has the company done in pursuing its strategy/has it changed parts of its strategy?
External Analysis
What is the current industry structure/level of competition (perfect competitionmonopoly) and what are the consequences (See Table 2.7)
At what stage is the industry in the industry life cycle (emerging, mature, declining)?
Is there potential to re-define the industry through innovation?
Use at least one of tools described in our textbook to describe the external environment (6 category description of the general environment in Figure 2.1, PEST, GDPest, etc.)
Analyze the industry and your firm’s position with Porter’s 5 Forces
What are the opportunities and threats related to the external environment?
How does the external environment influence the company’s strategy?
Internal Analysis
What are the key resources/resource bundles and capabilities for your company and are there resources/capabilities it needs to acquire/develop?
In what part of the supply chain are resources/capabilities deployed?
Do the firm’s current resource bundles reinforce/complement one another?
How?
Analyze whether the key resources are VRIO and the consequences (See Table 3.3)
Use the VRIO analysis for resources/bundles of resources (not for the firm as a whole)
What strengths and weakness exist due to the internal environment?
How does the internal environment influence the company’s strategy?
Performance Analysis
How has your company done relative to its competitors – does it have competitive advantage
Key financial metrics for the industry are important (See Table 1.1)
There are often important non-financial metrics for a given industry (e.g. occupancy rate for hotel chains, new customer activations for wireless network carriers, new product releases/patents for technology companies, etc.)
Don’t forget metrics that are more important to your industry (it’s OK to use more common metrics like ROA/revenue growth/TWCC, but don’t only present these)
Make sure to benchmark (against competitors, against the company’s past performance, and against stated goals (when available; theses may be disclosed in annual reports or investors’ meetings)
How has the current strategy affected performance (remember that some long term strategies entail short-term sacrifices early in their implementation)?
Team Mini-Case
Company: Netflix
Why did we choose the form and the team. More information about the industry where they operate.
Overview of the company
How it started
Free month
DVD’s directly to your house
Expansion
Markets of operation
Products
Diversification according to the location
Method of delivering media
The Product diversification that
Limitations
Once a month
Advertisements
Demographic of customers
Surpassed
Potential integrations
Expenses
Producing and creating shows
Buying the rights to shows and movies
Industry of operation
Streaming and Media
Growth into other parts
Use of Big Data
Watch
Alternatives
Pirated movies
Main competitors
Youtube
Hulu
Amazon
Direct tv
Sling
Playstation

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