Introduction
Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing. Note: Please follow the directions below and accompanying rubric
Learning Outcomes
- Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle. (CLO 3)
Directions
- You must not violate Park Universitys guidelines with respect to plagiarism. Note: Do not reference any generative AI in your academic work. Generative AI refers to artificial intelligence language models that generate text based on patterns in a large dataset of text. It is not a reliable or authoritative source of information, as it may contain errors, biases, or inaccuracies.
- Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments)
- Executive Summary
- Situation Analysis
- Company analysis
- Customer market analysis
- Competitive market analysis
- External market environment
- SWOT analysis
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- Marketing strategy
- Target Market
- Product
- Place
- Promotion
- Price
- Implementation and control
- Marketing strategy
- Review the in the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.
- You must not violate .
- Format:
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- Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
- Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
Due Date
- bu 11:59 p.m., Sunday CT
View Rubric
