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Personal Brand Mood Board
When you think of yourself as a person, try not to think of yourself as just an employee or a student, but rather as an individual with a particular brand to establish and maintain. For example, let’s say you are an Interdisciplinary Studies major who works at the Apple store part-time. You are not “an Apple employee” or an “IDS major.” There are things about you that are different and unique and that set you apart from other Apple employees and from other IDS majors. And these things carry with you to different parts of your life. They’ll stay with you after you graduate and after you change jobs.
Your brand is you.
You may understand the idea of branding better if you think about social media personalities. Are there any famous people (“influencers”) you follow on Instagram or Twitter or Youtube? What kind of content do they post? How does that content consistently highlight specific parts of their personality? What kinds of things does that account never post? How do those social media personalities use the content they display to shape the persona they want you to see?
In another example, a successful job applicant is usually someone who is good at conveying their brand. For example, if a company is hiring and they want someone with an IDS degree, they will want to know: what sets you apart from the other applicants with a degree in IDS? What makes you you?
One part of answering that question is looking at the evidence–using your experiences, courses, internships, projects, leadership roles, job responsibilities, accomplishments, awards, skills, volunteer work, hobbies and interests, etc. But your brand is not simply our work experience. What parts of your life, broadly speaking, best illustrate who you are?
Figuring out your brand is not only good because it helps you shape what you want to share with others, but it can help you set goals for the kinds of life experiences you want to focus on.
For this assignment you are going to create a mood board. A mood board is a collage that includes images, words, and examples.
You can use PowerPoint, Canva, or Microsoft Word for this assignment. (If you use Word, save the document as a PDF before submitting.)
For your mood board, you’ll have 3 pages or slides. For each one, write a word or phrase that represents something about you or your brand. Then on that same page, you will combine images and words to depict experiences you have that support that part of your brand and words and images that help us understand what that word or phrase means to you.
There’s no right way or wrong way to create a mood board. What I’m looking for here is:
3 slides or pages that each highlight an aspect of your personality or brand.
Some examples of your experiences and qualifications that support that part of your brand (see the list above).
A combination of words and images on each slide/page.
Along with your Mood Board, as part of your grade for this assignment submit a paragraph that explains what you created. The Mood Board explanation paragraph must be at least 75 words long.
Note: If you feel like you don’t have a lot of experiences that adequately reflect who you are, that’s okay. But it’s a good idea to think about how you can get more experiences that are rewarding and meaningful to you in the future. Also, our brand often changes over time–and that’s okay, too. I’m certainly not the same person I was 10 years ago. You don’t have to know who you’re going to be for the rest of your life, just who you are right now.
This assignment has two graded parts:
(1) your Mood Board,
(2) Your explanation of your Mood Board. Why you picked the images you picked, arranged them in the order you selected, what you hope they say about you.
You can’t earn all the available points without completing both parts.
Here’s how you’ll be graded
Weekly Assignment Specifications Checklist
To earn all available points for the week’s assignment, your submission must include all elements listed below. If your goal for this course is to earn an A, be sure to check off your completion of each element.
Answers all parts of the assignment prompt and expresses ideas clearly and in your own words
Demonstrates careful attention to the assigned reading (or viewing) and/or research
Includes at least one quote from the reading (or viewing) and/or research.
Entry must meet the word count minimum specified in the instructions.
Follows standard professional document formatting (1″ margins on all sides, double spacing, a professional font such as Times New Roman or Calibri, 12pt font)
Submitted by the Due Date
Demonstrates sufficient self-review to avoid careless errors like typos, misspellings, missing words, sentences without standard capitalization or punctuation.