Nivea

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Nivea

http://businesscasestudies.co.uk/nivea/segmentation/introduction.html
Page 1-Describe the ways in which Nivea has used the 4P’s to create a successful brand of sunscreen.
Page 2-Which market segments is the product designed for and give examples.
Page 3-Research and give examples of advertising, promotion, personal selling and PR that Niveau uses to promote the brand.
Page 4. compare the price of Nivea to another leading brand. What does this comparison tell you about the product?

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