Paper instructions:United Breaks Guitars

Please read carefully. Case must answer questions below. I have attached the case, and some short videos to go along with the case.
The written report cannot go above three (3) single-spaced pages, and should use 12pt Times New Roman font with 1 inch margins.
References (MLA or APA style required) and supplemental appendix material (e.g., figures, tables, etc.) is not included in the page requirement limitation.
For the case assignment, you are the recently hired social media expert for United to help lead its social media strategy. Lucky you! United just recently weathered a social media storm concerning customer service and baggage handling procedures. While you are bobbing your head fondly remembering the catchy tune from the United Breaks Guitars video, it sinks in that you are now in charge and have to explain social media to your new employer.
Each case analysis must address specific questions below
1.    Evaluate United’s response to Dave Caroll’s video? How do you think the airline handled the incident? What would you have done differently?
2.    What does it take to create a viral video or content that will propagate through a social network? Why was the video such a viral success? (Hint: Seth Godin has a second TEDTAlk that may be useful)
3.    How should United prepare for the challenge posed by user-generated content disseminated on social media?
4.    What type of education and training should C-suite executives undergo to understand social media and how to conduct themselves online?

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Paper instructions:United Breaks Guitars

Please read carefully. Case must answer questions below. I have attached the case, and some short videos to go along with the case.
The written report cannot go above three (3) single-spaced pages, and should use 12pt Times New Roman font with 1 inch margins.
References (MLA or APA style required) and supplemental appendix material (e.g., figures, tables, etc.) is not included in the page requirement limitation.
For the case assignment, you are the recently hired social media expert for United to help lead its social media strategy. Lucky you! United just recently weathered a social media storm concerning customer service and baggage handling procedures. While you are bobbing your head fondly remembering the catchy tune from the United Breaks Guitars video, it sinks in that you are now in charge and have to explain social media to your new employer.
Each case analysis must address specific questions below
1.    Evaluate United’s response to Dave Caroll’s video? How do you think the airline handled the incident? What would you have done differently?
2.    What does it take to create a viral video or content that will propagate through a social network? Why was the video such a viral success? (Hint: Seth Godin has a second TEDTAlk that may be useful)
3.    How should United prepare for the challenge posed by user-generated content disseminated on social media?
4.    What type of education and training should C-suite executives undergo to understand social media and how to conduct themselves online?

Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount

Posted in Uncategorized