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Please write the post in at least 400 words, and I will give you the comments that you need to reply when they’re shown. And these replies need to be at least 50 words each with total number of 2.
Each student is expected to submit (on Blackboard Learn) a synopsis of a current marketing
news item over the course of the quarter. This assignment is due by 11:59 pm on Thursday of the
week they are due. Please post the synopsis in the assigned discussion thread for current
development synopses under Discussion on Blackboard Learn.
Students will be assigned randomly to their current development synopsis week during week 1.
Students have to find and choose a current development that is relevant to the topic of the week.
These may be drawn from periodicals (including electronic periodicals) such as the Wall Street
Journal, Fortune, Business Week, the Economist, the New York Times, etc. They should not be
older than 6 months. In the current development synopsis, you should discuss:
1. Key facts discussed in the article
2. How the article is related to class material using concepts discussed in class
The current development synopsis is intended to generate discussion among students. It will
assume that other students have read the news item. Students whose current development
synopses are being commented on should also participate in the discussion by responding to
some of these comments.