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Post a 225- to 375-word (3- to 5-paragraph) appraisal of which competitive analysis tool you think would be most useful in analyzing a company in order to create a competitive advantage. In your appraisal, do the following:
Identify the tool that you selected and explain why you selected it.
Examine the circumstances in which this tool might be more effective than other options.
Identify improvements or modifications that might be made to the tool selected to improve its effectiveness.
To support your response, be sure to reference at least one properly cited scholarly source.