Part 1(separate word doument)
You learned that the portrayal of public relations in popular culture does not usually paint an accurate picture of the profession. This causes many people, including family and friends, to be unsure of what PR practitioners actually do. In this discussion you will conduct a survey of friends and family to get their thoughts and opinions on the profession of PR. The survey can be with a survey tool (like Google forms) or anecdotally via conversations, emails, etc.. Share the results and thoughts of at least 5 people.
Discussion Prompt:
Survey your friends and family on what is PR and share 5 results. Be sure to include:
A descriptor of the person (my 70-year-old Grandma, my best friend, etc.).
Their thoughts on the PR profession. Use their language in a direct quote as much as possible.
The responses may be inaccurate or funny but should be sincere
For at least one person, share how they came to their definition of public relations (saw it on TV, worked with someone who did PR, etc.)
Directions:
The initial post should be around 200 words.
Part 2 (separate word document
In this module you learned TV, movies and books dont always show public relations professionals in the best light. In this discussion you will select a book, movie, or TV show with PR characters and themes and note best practices and challenges on topics like ethics and crisis communications.
Discussion Prompt:
Select a TV show, movie or fictional book with PR themes or characters to review. Be sure to include:
The name and a brief description of the show, movie or book selected
An assessment on the overall accuracy of the portrayal of the characters and PR theme
Reviewing topics like ethics and crisis already covered by the course, share how the show/movie/book addresses those topics and if they are shown accurately
Refer to Essential PR Movies Every Spin Doctor Should Watch for ideas. Other ideas include Airframe by Michael Crighton or Flack (adult themes) on Amazon Prime.
https://doctorspin.net/pr-movies/#our-brand-is-crisis-2015
Directions:
The initial post should be a substantive and scholarly post between 200 to 400 words
Part 3(separate word document)
There are many special days and months that have become more and more popular to celebrate, everything from National Dress up your Pet Day to National Popcorn Day. Helping an organization identify special days to honor and how to best celebrate them is a common PR task.
In this module you learned that PR is not always celebrated in popular culture. In this discussion you will learn about World PR Day, held annually on July 16, and suggest how this event could become bigger in the U.S.
Discussion Prompt:
Research World PR Day and suggest how we could celebrate in America. Be sure to include:
A short summary of what you learned about World PR Day
At least three ideas of how American PR practitioners could celebrate World PR Day.
Directions:
The initial post should be 150 words
