For Milestone Four of the final project, complete the budget and timeline for the client you identified in Module One. This milestone is due in Module Seven. In your summary, include the following:
Detail the costs of implementing your two marketing assets. Describe the asset briefly along with the cost. Determine how the cost will be allocated towards strategy, development, execution, and analytics. Include examples from similar campaigns.
Create a budget for your campaign and demonstrate your rationale for the decision. Be sure to base the budget on research.
Describe the budget allocation. Include specifics in terms of the budget priorities. Provide the rationale behind your reasoning.
Determine the time required for each task in the digital marketing plan, including strategy, development, execution, and analytics timeline. Provide examples from similar campaigns.
Create a working marketing calendar that describes what parts of the plan happen at what dates in the marketing timeline. Include time frames for measurement, evaluation, and adjustments.
Include your rationale on the proposed timeline. For example, explain that the campaign is designed around a seasonal holiday or a summer promotion. Include specifics about operations and dependencies. Use relevant theories and research to support your reasoning.
What to Submit
Milestone Four of your digital marketing proposal should be 2–3 pages in length and follow these formatting guidelines: double spacing, 12-point Times New Roman font, and one-inch margins.