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Q1- Exercise 1-9) Zoya Arbiser regional manager of Gold MedalSports Shops is reviewing the results of 15 stores in her region.Store managers are moved annually. Each store managers income isvery dependent on the direct contribution margin of that store. Forthe past year Store 9 has been managed by a person who hasoperated several other profitable stores in recent years and isabout to be promoted to a larger store. Zoya notices several itemsthat bother her. Store 9 has almost no personnel training expensesrelative to other stores. Store 9 has stopped participating innumerous community events that gave the store significantvisibility but did incur substantial expenses. Store 6 where thisstore manager worked the prior year has had a severe drop inprofits due to higher operating expenses. The advertising budgetwas spent almost entirely in the first four months of the yearwith almost nothing spent in the last several months.