Q1- Youve developed a very popular up-scale but reasonablypriced clothing fashio

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Q1- Youve developed a very popular up-scale but reasonablypriced clothing fashion line for young people. You produce designsin a number of countries manufacturing in low-cost locations andwith retail outlets in major U.S. and European cities. Demand ispopping and you have access to plenty of production capacity andcapital. Answer the following questions: How should you organizethe business outside of the U.S.? Should you set-up reasonablyindependent companies subsidiaries in each foreign market? Whatwould that do and not do for you? Or do you want to impose astrict brand image procedures and central planning fromheadquarters where your offices are? What are the pros and consof this approach?

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