QNT/351 Week 1, three post

Meaning of Substantive For this class, substantive means that your message has substance and helps to further the discussion of course content. Substantive messages will often include contributions of additional ideas and sources, insights or questions about classmates’ comments, connections to the course readings, ways of applying the lessons from the course, etc. As a rule of thumb, your substantive comments should be at least several sentences in length. Short comments, such as “Good Idea” or “I agree,” do not constitute substantive posts on their own. Neither do comments that are unrelated to the topics at hand (for example, “I saw that movie, too!”) If you say you agree about something, please explain why you agree, and add an additional insight or question. Tips for Creating Substantive Participation Explain why you agree or disagree, and add some examples to support your belief Relate your personal or work experiences to the topics at hand Add content Ask additional questions of your classmates, in addition to providing content Make connections between the topics at hand and the readings in the text Add ways you can apply the lessons from the class in your work and educational life As a rule of thumb, your posts that you want to count toward your substantive participation grade should be at between 75-100 words. They must have some content, share an example, or a practical application/experience. Question #1)……….What are the four data measurement scales? Explain with examples. Which level of measurement is lowest and why? Question #2)………Data was collected by a large car manufacturer concerning a new prototype car, the Cielo. Thirty carefully selected respondents were shown the car and fully briefed about its capabilities. The data collected included age in years, gender, social status—ranging from 10, low status, to 30, high status measured by Likert scale; attitude toward the Cielo—ranging from 6, negative attitude, to 30, positive attitude measured by Likert Scale; and intention to purchase the Cielo—yes or no. Use the previous scenario to identify the following: Whether the data is qualitative or quantitative The measurement level for each variable Justify your answer with your understanding of four levels of measurement. Develop 1 to 2 research questions that could be answered by the data. Discuss how the findings might help with business decision making. Question #3) ……..Develop five demographic questions to measure gender, age, years of experience, level of education, and ethnicity. Identify the level of measurement used.