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read this case Harrington Collection: Sizing Up the Active-Wear Market
and do sections 3A and 3C
– Use your own words no cutting and pasting directly from web pages or other reference sources
• All case analysis questions were thoroughly and insightfully answered demonstrating width, depth, and quality of analyses.
• The case analysis report demonstrates a clear understanding and use of all relevant marketing planning matrices and concepts discussed in class and the required textbook. (I’ll attach the lectures PowerPoint in case if you need it)
• The case analysis report demonstrates the ability to clearly identify all the strategic issue(s) facing the company.
•The case analysis report demonstrates consistency and high levels of relationship between analyses, arguments made, and recommendations.