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The Paper is very broad and can be about the topic of my choosing that I had approved by my Professor. I chose to talk about Omnichannel marketing and how it effects retail development. I need to have a lot of research on omnichannel marketing itself. I also need to have research on the millennial generation and how they like to shop and why that is a big factor in retail development. The last part needs to be about how retail is actually performing even with omnichannel marketing in this tech environment.