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Requirements for case study.
You are responsible to read and watch the video Chick- fil -A. The first part is to type a summary of the case in an essay format, which means that you must write an introductory paragraph, which briefly states the main points of the case and then one or two brief paragraphs that discuss it in more detail. You will then follow up with a concluding paragraph.
The word Summary must appear on top in bold and underlined. This part cannot exceed one page.
Areas to be covered: Each section should be labeled by the title, for example, Chik – Fil- A Marketing strategy
Please discuss themarketing strategy of Chick-fil-A.
Give me your critique on the strategy and how would you improve it.
The case Chick- fil- A islocated in the back of the case (Both in the 18th and 19th editions). They are in the back under video cases). Each section (question) appears on its own page. The question must be retyped and answered in the essay format mentioned above. The responses to the questions may exceed the one page limit. All told, the entire project should be between 3-5 pages.
How will you be graded?
- By following the above-mentioned instructions
- Proper grammar and spelling and good writing flow
- Answer the questions thoroughly