Research Analysis Worksheet

Research Analysis Worksheet
This worksheet is for analyzing primary sources, which for the purpose of this project are popular culture media: texts created for a mass audience with some commercial component, either through sales, subscription, or advertising revenue: advertisements, videos, television shows, news or popular magazine articles, popular music, etc.
Choose three different popular culture artifacts (primary sources) that reflect the identity you’ve chosen for your essay. For instance, if I were analyzing portrayals of female college professors in movies, I’d pick for my artifacts three movies that portray female college professors (I’d choose the best three, the ones that seemed most interesting, revealing, or perplexing, out of a search of many). Apply the following “moves” to each of your artifacts. Please include a URL address or hyperlink to each of your artifacts, if possible.

Artifact 1:

Write Bibliographic information here (title, author, director, producer, publication, URL, etc.)
Write here

Form and Purpose

What is it, Who made it, What is its purpose, Who is its audience, and Where was it originally published/ performed/or broadcasted?:
Write here
 
 

The Method

Write two complete paragraphs about details you notice. Try to withhold judgment; just notice and report:
 
Write here
 
 
 
 
 
Write (at least 250 words) to explore two of the above details and why they are interesting, revealing, or strange:
Write here
 
 
 
 
 
 

Artifact 2

Write Bibliographic information here (title, author, director, producer, publication, URL, etc.)
Write here

Form and Purpose

What is it, Who made it, What is its purpose, Who is its audience, and Where was it originally published/ performed/or broadcasted?:
Write here
 

The Method

 
Write two complete paragraphs about details you notice. Try to withhold judgment; just notice and report.
 
Write here
 
 
 
 
 
Write (at least 250 words) to explore two of the above details and why they are interesting, revealing, or strange:
Write here
 
 
 

Artifact 3

Write bibliographic information here (title, author, director, producer, publication, URL, etc.)
Write here

Form and Purpose

What is it, Who made it, What is its purpose, Who is its audience, and Where was it originally published/ performed/or broadcasted?:
Write here
 

The Method

Write two complete paragraphs about details you notice. Try to withhold judgment; just notice and report.
 
 
Write here
 
 
 
 
Write (at least 250 words) to explore two of the above details and why they are interesting, revealing, or strange:
 
 
Write here
 

Now consider all three artifacts together…

The Method:

Make a list of 3 patterns of repetitions or similarities you notice between the three
*
*
*
 
Make a list of 3 contrasts or binaries you notice in any of the three
*
*
*
Look for an anomaly – something that doesn’t fit in one of the patterns or binaries .
Write here
 
 
Choose one (pattern, contrast, or anomaly) and write a complete paragraph about why it is interesting or what it might mean:
Write here
 
 
Write some notes about each of your artifacts in which you consider some of the following questions (write at least 250 words for each artifact in the spaces below).

  • What assumptions or beliefs do its creators have that are reflected in the content?
  • How might different people see this media product differently?
  • How does this make you feel, based on how similar or different you are from the people portrayed in the media product?
  • What is the commercial purpose of this media product (in other words, how will it help someone make money)?
  • How does this influence the content and how it’s communicated?
  • If no commercial purpose can be found, what other purposes might the media product have (for instance, to get attention for its creator or to convince audiences of a particular point of view).
  • How do those purposes influence the content and how it’s communicated?
  • Who and what is shown in a positive light? In a negative light?
  • Why might these people and things be shown this way?
  • Who and what is not shown at all?
  • What conclusions might audiences draw based on these facts?
  • What techniques does the media product use to get your attention and to communicate its message?
  • In what ways are the images in the media product manipulated through various techniques (for example: lighting, makeup, camera angle, photo manipulation, editing)?
  • What are the expectations of the genre (for example: print advertising, TV drama, music video) towards its subject?

Artifact 1:

Write here

Artifact 2:

Write here

Artifact 3:

Write here

Questions

Look back over your completed worksheet. Write a list of at least ten questions related to your analysis and discovery so far:
 
For instance, “How do portrayals of female college professors in comedies compare/contrast with portrayals of them in dramas?”
“How many female college professors are there in the U.S. and what percentage do they make up of the total?”
“How does the portrayal of female college professors compare with portrayals of male college professors in movies?”
“How do the female college professor characters compare to the female college student characters?”
“What possible cultural attitudes about educated women can I draw from these portrayals of female college professors?”
Write here
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