Revenue and Pricing Management

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Assessment title: RevSim Assignment
Programme: BBA 7
Course name: Revenue and Pricing Management
Course number: RDM 4134
Faculty responsible: Mr. Riccardo Campione
Hand out date: Week 2
Due date: Week 7
Weighting: 40%
Project Overview: The students should demonstrate and critically evaluate
theory of revenue management by analysing a current
business product, company or innovation. Thereafter, the
students should critically reflect on the difficulties of
revenue management traditional theories in terms of
digital transformation.
Overall aim: To enable students to demonstrate their understanding of
the importance, skills and functions of today Revenue
Management and Pricing.
Learning outcomes:
1.Identify the principles of revenue and yield management.
2.Discuss, demonstrate and apply demand management strategies, pricing, capacity
management, discount allocation, forecasting and other associated procedures
essential to successful yield Management.
5. Explain customer profiling, the YM best practices and the role of information support
systems.
Organisation and methodology
Critically analyse any product , company or innovation in Revenue Management with the
theory given in SP class. This project can be conducted on your own or with a peer student
and a written report has to be produced.
Word count: Not to exceed 1.500, (tolerance max 10%, anything above or less will lead to
mark deduction)
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Resources available:
Library, books, magazines, and Internet
Assessment tasks & weighting:
TASKS: Written project 80%
Appropriate referencing 10%
Appropriate English 10%
Common skills: assessed (bold) or developed (italics):
Special instructions:
Ensure all tasks are complete by the deadlines indicated
Plagiarism
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes,
but is not limited to, the intentional falsification or fabrication of any academic activity,
unauthorized copying of another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an
internet site. Should this information not be correctly referenced then you are guilty of
plagiarism and will be penalised accordingly.
Statement of authorship
Following the title page of your assignment there should be a page on which you sign a
statement that the work included in the assignment is your own work except where
appropriately referenced. The following statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been
submitted as part of an assignment in any institute college or university. Moreover, to the best
of my knowledge and belief, it contains no material previously published or written by another
person, except where due reference is made in the text of the assignment.
Signed…………………………………………..
MANAGING AND DEVELOPING
SELF
1.Manages own
role and
responsibilities
2. Manages own
time in
achieving
objectives.
4. Transfers skills
gained to new and
changing situations
and contexts.
WORKING WITH AND RELATING
TO OTHERS
7.Relates to and
interacts
objectively with
individuals and
groups
COMMUNICATING
9.Receives and
responds to a
variety of
information
10.Presents
information in a
variety of visual
forms
11.Communicates
in writing
MANAGING TASKS AND
SOLVING PROBLEMS
13.Uses
information
sources
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ASSESSMENT FEEDBACK MASTER
Assignment title: Critically Evaluation Assignment
Programme: BBA 7
Course name: Revenue and Pricing Management
Course number: RDM 4134
Faculty responsible: Mr. Riccardo Campione
Hand out date: Week 2
Hand in date: Week 7
Equivalent to: 40 % of final grade
Assessment Tasks
(from Assessment
Cover Sheet)
Excellent Good
Average/
Pass Fail Weightin
g
%
Weighted
total
Applied Research
(see detailed outline
attached)
100% –
86%
85% –
76%
75% –
60% 60% – 0% 80
Referencing (written
part)
100% –
86%
85% –
76%
75% –
60% 60% – 0% 10
Appropriate English
(written part)
100% –
86%
85% –
76%
75% –
60% 60% – 0% 10
TOTAL 100%
Over 91% 90% – 86% 85% –
81% 80% – 76% 75% – 71% 70% –
65%
64% –
60%
59% –
55%
Written
work Exceptional
Distinguished,
extensive
reading and
authoritative
grasp of
concepts
Greater
insight and
originality
Sound
understanding of
concepts with
analysis, wide
range of sources,
structured work
Greater
analysis
and insight
with range
of methods
Accurate
with some
analysis
70%
Pass at
Post
Grad.
Basic
Pass at
HOIII
and
degree
level
Basic
Pass
HOI,
HOII
other excellent good average
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Detailed Outline:
GENERAL CRITERIA
The overall goal of this report is to critically evaluate a current business innovation or
product in the area of Revenue Management and Pricing. Ideas can be taken from
the material given and explain in class by lecturer . Demonstrating the capacity of the
students to learn by approving or disapproving modern Revenue Management
principles ( Ex. Characteristics of Revenue Management,Value Triad, Linearity of
Booking Process, Restrictions, etc.).
Students need to chose a real industry sample , using it as a sounding board for
supporting their ideas. Teacher is looking for the capacity of students to suspend
their own beliefs/stereotypes and agree or disagree with business innovations.
We recommend organizing your paper around the following specific framework :
Title
The title is the main advertisement for your paper. Your article’s title should reflect the
product or innovation choose for your assignment. Make the title catchy and keep it
distinct. Leave out phrases such as ‘a study of’, ‘investigations into’,‘observations on’;
and avoid using abbreviations and jargon.
Introduction ( Max 250 Words)
The intro is your chance to describe your “choice”. Many students write the intro at
last, so it reflects the content accurately. The intro should summarise the problem or
objective of you choosing this particular product/innovation, results, and conclusions.
An intro doesn’t include references, figures or tables.
Main body of the text ( Max 1000 words)
It should provide context and background, but not be a history lesson or
paraphrasing a website. It should state what is the product about, its contextual
background, and the reasons for conducting such choice. Highlight whit regards to
traditional revenue management concepts or modules why your choice is making a
difference in Revenue generation. State the pros or cons or the customer issue
you’re answering and explain any of your findings
Conclusion (Max 250 words)
This is where you describe the meaning of your conclusion, especially in the context
of what was already known about the subject. You must present specific conclusions,
but take care not to summarise your article – that’s what the intro is for.
You should link this section back to the introduction, referring to
your questions or hypotheses, and cover how the results relate to your expectations.
Extras Points
• Please Ensure students full names, student number and which Class
(G1,G2,G3,G4,G5,G6)
• Surname or Surnames must be capitalised
• Referencing APA Style
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