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No 1 Assessment title: RevSim Assignment Programme: BBA 7 Course name: Revenue and Pricing Management Course number: RDM 4134 Faculty responsible: Mr. Riccardo Campione Hand out date: Week 2 Due date: Week 7 Weighting: 40% Project Overview: The students should demonstrate and critically evaluate theory of revenue management by analysing a current business product, company or innovation. Thereafter, the students should critically reflect on the difficulties of revenue management traditional theories in terms of digital transformation. Overall aim: To enable students to demonstrate their understanding of the importance, skills and functions of today Revenue Management and Pricing. Learning outcomes: 1.Identify the principles of revenue and yield management. 2.Discuss, demonstrate and apply demand management strategies, pricing, capacity management, discount allocation, forecasting and other associated procedures essential to successful yield Management. 5. Explain customer profiling, the YM best practices and the role of information support systems. Organisation and methodology Critically analyse any product , company or innovation in Revenue Management with the theory given in SP class. This project can be conducted on your own or with a peer student and a written report has to be produced. Word count: Not to exceed 1.500, (tolerance max 10%, anything above or less will lead to mark deduction) 1 31.01.186:31 AM Resources available: Library, books, magazines, and Internet Assessment tasks & weighting: TASKS: Written project 80% Appropriate referencing 10% Appropriate English 10% Common skills: assessed (bold) or developed (italics): Special instructions: Ensure all tasks are complete by the deadlines indicated Plagiarism Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s work, or aiding and abetting any such acts. Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarism and will be penalised accordingly. Statement of authorship Following the title page of your assignment there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used: Statement of authorship I certify that this assignment is my own work and contains no material which has been submitted as part of an assignment in any institute college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment. Signed………………………………………….. MANAGING AND DEVELOPING SELF 1.Manages own role and responsibilities 2. Manages own time in achieving objectives. 4. Transfers skills gained to new and changing situations and contexts. WORKING WITH AND RELATING TO OTHERS 7.Relates to and interacts objectively with individuals and groups COMMUNICATING 9.Receives and responds to a variety of information 10.Presents information in a variety of visual forms 11.Communicates in writing MANAGING TASKS AND SOLVING PROBLEMS 13.Uses information sources 2 31.01.186:31 AM ASSESSMENT FEEDBACK MASTER Assignment title: Critically Evaluation Assignment Programme: BBA 7 Course name: Revenue and Pricing Management Course number: RDM 4134 Faculty responsible: Mr. Riccardo Campione Hand out date: Week 2 Hand in date: Week 7 Equivalent to: 40 % of final grade Assessment Tasks (from Assessment Cover Sheet) Excellent Good Average/ Pass Fail Weightin g % Weighted total Applied Research (see detailed outline attached) 100% – 86% 85% – 76% 75% – 60% 60% – 0% 80 Referencing (written part) 100% – 86% 85% – 76% 75% – 60% 60% – 0% 10 Appropriate English (written part) 100% – 86% 85% – 76% 75% – 60% 60% – 0% 10 TOTAL 100% Over 91% 90% – 86% 85% – 81% 80% – 76% 75% – 71% 70% – 65% 64% – 60% 59% – 55% Written work Exceptional Distinguished, extensive reading and authoritative grasp of concepts Greater insight and originality Sound understanding of concepts with analysis, wide range of sources, structured work Greater analysis and insight with range of methods Accurate with some analysis 70% Pass at Post Grad. Basic Pass at HOIII and degree level Basic Pass HOI, HOII other excellent good average 3 31.01.186:31 AM Detailed Outline: GENERAL CRITERIA The overall goal of this report is to critically evaluate a current business innovation or product in the area of Revenue Management and Pricing. Ideas can be taken from the material given and explain in class by lecturer . Demonstrating the capacity of the students to learn by approving or disapproving modern Revenue Management principles ( Ex. Characteristics of Revenue Management,Value Triad, Linearity of Booking Process, Restrictions, etc.). Students need to chose a real industry sample , using it as a sounding board for supporting their ideas. Teacher is looking for the capacity of students to suspend their own beliefs/stereotypes and agree or disagree with business innovations. We recommend organizing your paper around the following specific framework : Title The title is the main advertisement for your paper. Your article’s title should reflect the product or innovation choose for your assignment. Make the title catchy and keep it distinct. Leave out phrases such as ‘a study of’, ‘investigations into’,‘observations on’; and avoid using abbreviations and jargon. Introduction ( Max 250 Words) The intro is your chance to describe your “choice”. Many students write the intro at last, so it reflects the content accurately. The intro should summarise the problem or objective of you choosing this particular product/innovation, results, and conclusions. An intro doesn’t include references, figures or tables. Main body of the text ( Max 1000 words) It should provide context and background, but not be a history lesson or paraphrasing a website. It should state what is the product about, its contextual background, and the reasons for conducting such choice. Highlight whit regards to traditional revenue management concepts or modules why your choice is making a difference in Revenue generation. State the pros or cons or the customer issue you’re answering and explain any of your findings Conclusion (Max 250 words) This is where you describe the meaning of your conclusion, especially in the context of what was already known about the subject. You must present specific conclusions, but take care not to summarise your article – that’s what the intro is for. You should link this section back to the introduction, referring to your questions or hypotheses, and cover how the results relate to your expectations. Extras Points • Please Ensure students full names, student number and which Class (G1,G2,G3,G4,G5,G6) • Surname or Surnames must be capitalised • Referencing APA Style 4 31.01.186:31 AM