Review your MarkStrat information from Period 0. Use the information to develop
Review your MarkStrat information from Period 0. Use the information to develop decisions for Period 1
Identify a company that you believe suffered, or is currently suffering, from Marketing Myopia (use your previous company, if applicable).
–Develop paper and presentation for 10-minute discussion in class (same as before)
–In a document and powerpoint, including examples drawn from outside sources discuss why that organization is in that position and why or what they might have done to avoid this.
–Your arguments, supportive or disagreeing, should be reinforced by some additional outside sourcing (and be sure to incorporate quotes or specific references to those sources).
Hello, this is a marketing simulator assignment. It requires us to reflect the data in this simulator into a real company. So I want you to help analyze this set of data and complete the work required by the professor, which is to create a presentation.
