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Here’s the scenario: A new 5-week Marketing Manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer’s current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So the question is: Who would you choose to work for and why?
Your choices span many categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully:
Uber (Links to an external site.)
Budweiser (Links to an external site.)
Bank of America (Links to an external site.)
H&M (Links to an external site.)
Subaru (Links to an external site.)
Under Armour (Links to an external site.)
Taco Bell (Links to an external site.)
Instructor note: If you want to select a different company than the ones listed, let me know and I can review. However, the following companies may NOT be used: Apple, Coca-Cola, Nike, Starbucks, and Walmart. It would be great to see some more variety of companies. Must provide a link to a representative tweet from your brand that you believe captures it’s unique selling propositions (USP).
Should includes the following:
• Your response should include the brand selected and the reason you selected that brand
• using the textbook, define what constitutes a USP in your own words. How would you describe your brands USP? How is USP reflected in your chosen tweet
• Analyze 3 main aspects of the Kotlers marketing 3.0 proposition for your brand
o Customer demand for engagement and collaboration
o The globalization paradox
o The drive for self-actualization
REFERNCE / CHAPTER 1
White, S. (2012). Principles of marketing. Bridgepoint Education, Inc.