Section 4: Consumer Impact (1-2 Slides)
Describe how the consumer will be affect
Section 4: Consumer Impact (1-2 Slides)
Describe how the consumer will be affected by the proposed ESG initiative.• Reflect on your brand’s consumer and their relationship with environmental and social initiatives.o This may include a profile of who the consumer is for the specific initiative if it is consumer-facing or it may be a general overview of the consumer for your brand.• Based on your identified consumer, explain the benefits of the proposed strategy and/or how it mayaffect the brand-consumer relationship.
Section 5: Stakeholder Role (2-3 Slides)Address the stakeholders (e.g., internal departments, external partners, consumers) that need to be marshaled to accomplish your ESG goals.• Identify what departments/partners will be a part of the strategic journey. Who will you need to work with to execute your strategy and to acquire the information needed to measure the success of your strategy?• Explain the role of each partnering stakeholder/department.o Are there specific resources or skills that each team will bring to the project?• Address how stakeholders might collaborate, the interdependence of groups, and who will be affected by the proposed strategy.• If relevant, consider if any adjustments to the corporate structure are necessary, such as introduction of a new position.
Section 6: Measurable Indicators (1-2 Slides)Summarize the estimated financial cost or investment required to launch your proposed initiative.• Explain the breakdown of financial investments and implications.For instance, is there a majorinvestment in tools, technology, and/or resources for the company? Or does it utilize resources the company (most likely) already has?o Does the suggested tool have a “one-time” cost from launch or require continual investment?o Are costs incurred internally, from proprietary development, or are key tools/resources licensed from external sources?• Determine the top three key performance indicators (KPIs) that will be used to measure the initiative’s success.o Consider that this is an ESG initiative, therefore measures may include environmental impact, social impact, financial impact, or social/human resource measures (PWC, 2022).o Explain your rationale for identifying these as your key indicators of success.o Examples of KPIs relating to ESG may include the following:
Environmental measures: Carbon emissions, pollution emissions, consumption, renewable energy use, packaging, water use
Financial measures: cost, sales, profit
Human resource measures: wages, head count, hours worked, diversity of workforce, turnover
Section 7: Plans to Scale (1-2 Slides)As fashion continues to make strides, continually improving environmental and social impacts, consider howyou will scale your ESG initiative over time.• Present opportunities to scale your ESG initiative, specifically outlining your plans for growth if yourinitiative is successful.• Address what areas of ESG your plans to scale will fall into, such as environmental, social, orgovernance.• Address the benefits of your growth plans including the reward for the total business.• Address potential risks that would hinder your growth plans.
Section 8: Appendix (3-5 Slides)Optional. Use the appendix to present additional ideas that supports your project concept. Your appendixmay be a research appendix or a technical appendix.• Examples of how to use the appendix:o Research Appendix: Summarize any research you have done on what factors contribute tothe success of ESG initiatives, such as benchmark examples across apparel, accessories,footwear, home, or beauty. You may also present further insights or development on thetarget market that may address the demographic/psychographic traits of the populationcohorts.o Technical Appendix: Develop and present an additional conceptual aspect of your proposalthat did not fit into the sections outlined. This may include expanded, technical support forimplementation, scaling initiatives, or a proposal for specific stakeholders.
Section 9: References (1-2 Slides)Use the final slides for footnotes and a bibliography.• References should be properly formatted using a format such as APA, Harvard, or Chicago style.• Include a list of images sources in the reference section or provide the source for images on eachslide/page under the relevant image.
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