Scenario – Walmart+ Membership Service
Walmart recently announced its new membership service called Walmart Plus. For more information, see the following pages:
It is believed that Walmart Plus is Amazon prime’s competitor despite some differences between the two programs. Your team has been asked by the Walmart Canada executive team to conduct a situation analysis and make a full marketing mix recommendations regarding the launch of this service in Canada. Please note that the Walmart Canada executive team is interested in CANADIAN data, (not US or global data). The executive team will heavily discount analysis based on US or global data. It is imperative that your team visit the Ryerson Library to research Canada data to support your analysis. Based on your situation analysis, would you recommend Walmart to offer this service in Canada? Why or why not?