SMART Goals and KPIs

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Based on in-class lectures and the SMART Goals workbook in Resources, create a simple list of 3 marketing KPIs (Key Performance Indicators) that you will use to establish your project nonprofit’s marketing and communications goals, and map your recommendations for the strategies, tactics, and action steps you will recommend to achieve those goals. Complete a SMART goals grid to map out your Top 3 recommendations for your project nonprofits, using p. 3 of the SMART Goals Workbook in Resources to specify your goals, metrics around those goals, and project deadlines.
Some additional helpful resources:
https://www.linkedin.com/pulse/20140630123355-44322153-not-for-profit-marketing-40-ways-to-set-tangible-goals-and-measure-campaign-effectiveness (Links to an external site.)Links to an external site.
http://www.bethkanter.org/25-smart/ (Links to an external site.)Links to an external site.
http://www.nonprofitmarketingguide.com/resources/strategy/5-goals-for-a-nonprofit-content-marketing-strategy/ (Links to an external site.)Links to an external site.

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