Sony Corporation: Car Navigation System

Four specific Questions from a Stregegic Marketing Class. Textbook is Marketing: Planning & Strategy 6th edition:
1. What factors determine demand for Car Navigation Systems (CNS)? How will demand vary by market?
2. How has the CNS category evolved so far? How will it evolve in the US and Europe?
3. Access Sony’s strategy and current position in Japan
4. What recommendations would you make to sony regarding:a. Geographical balanceb. product line policyc. product standards

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