Step 1: Choose a company to research. This can be a local company and should be

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Step 1: Choose a company to research. This can be a local company and should be publicly held, i.e. trades on the stock exchange. This is important because you will be able to research it.
Step 2: Develop your research plan. Produce an outline for your research. Your document should be created in the correct MLA term paper outline format using Roman numerals and letters. Please consult The OWL Purdue for specific formatting.
Step 3: Areas to research:
1. Summarize the company’s history. Include information such as date of formation, location of its corporate headquarters, identify the founders, etc.
2.Describe the company’s current product/service offerings. In what market(s) are these products and/or services offered?
3. Identify this company’s primary competitors and describe how it has succeeded against the competition.
4. What has made this company successful? Provide detail as to the company’s strategy.
5. Based on your research, what is your short- and long-term prognosis for this company? For example, what problems or challenges does the company face now or in the future? Provide evidence to support your prediction. This section is YOUR opinion.

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