2000 words (10% +/- | Minimum word count 1,850, maximum 2,200 words)
- Table of Contents + text in tables and diagrams + Reference List ARE NOT included in the word count
- An Executive Summary is NOT required.
- Submission MUST be in Word format – pdf submissions will not be marked.
Task | You are required to undertake an analysis of the strategic options available to the organisation and make a recommendation as to which strategic initiative the organisation should pursue.
Apply your knowledge of theory and concepts covered in the relevant course Modules undertake an analysis of the organisation’s strategic content, particularly its current business-level strategy, strategic options and preferred strategic initiative, evaluation of the strategic initiative. In conclusion, provide a concise overview and justification of the best future strategy options available to the organisation.
| CORE TEXT | The assignment draws on core information from the course Modules and Part 2 in this text which is available in the RMIT library | |
| CASE STUDY ORGANISATION |
Eu Yan Sang is the case study organisation that forms the basis of Assignments 1,2 and 3. Refer to the for contextual information on the organisation and its industry. You are required to undertake additional strategy research from a range of relevant scholarly and professional sources (e.g. journal articles, professional publications relating to the topics and industry). |
Assessment Criteria
To fulfil the assessment criteria, your report you should demonstrate you have completed each of these criteria at the required academic standard of final year undergraduate study. See the Rubric criteria below for specific expectations for each grade band.
| Criteria 1 |
Critically analyse the company’s current business-level competitive strategy using either Porter’s Competitive Generic Strategy framework OR Miles and Snow Strategy typologies to determine how the company achieves competitive advantage. Based on your analysis make a recommendation for a future competitive strategy the company should pursue at the business-level. Justify your recommendation with scholarly and business insights
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| Criteria 2 |
Propose ONE new strategic initiative for the organisation to implement in a that focuses on immediate outcomes in the near future. This initiative must address the organisations immediate business needs and challenges arising from the SWOT analysis. Explain in detail the features of the strategic initiative and justify why it is strategic. Apply your analysis using the Ansoff Growth Matrix to identify potential growth opportunities. Justify your analysis with scholarly and business insights.
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| Criteria 3 |
Utilising the SAFE evaluation criteria in Whittington (2020, Table 12.1) evaluate your new strategic initiative. Provide examples for each of SAFE criteria that are substantiated with scholarly and business insights and citations. When evaluating your proposed initiative consider the overall strategic position of the organisation.
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| Criteria 4 |
Future Directions: International strategy. Assess the future international strategy for the case-study organisation. Apply the International Strategies Framework (in Whittington et al., 2020, Ch.9, Figure 9.4, pg.281) to analyse and recommend what future direction to take. Discuss the advantages and disadvantages of global integration versus local responsiveness that the organisation will need to consider to be able to continue to succeed internationally. Substantiate your analysis with scholarly and business insights.
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| Criteria 5 |
Overall Presentation + Application of Scholarly Requirements | The overall presentation in a including an Introduction, quality of presentation; standard of . standard of scholarly and business insights; quality and application of referencing Referencing: Minimum requirements of 10 scholarly, professional and industry sources applied in the RMIT Harvard or Harvard style. This has specific requirements. |
ill provide all the information needed.
