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Paper is about strategy in a selected company. If it is possible, “Teslamotors” would be a great option for this paper.
University of Economics in Bratislava
Faculty of Business Management
Study program of General Management
SEMINAR WORK of STRATEGIC MANAGEMENT
„Strategy in a selected company“
winter semester – academic year 2015 – 2016
Name and surname of student:
Name, place and legal form of company:
Mission of company (brief description of business activity): ____
Kind of industry: ______________________________
Number of employees of company (2015 year): ___________
Output of company (2015 year): ___________ million (€)
- Identification of vision, mission and goals
- Analysis of external environment of a company
- Foresight of future development of external environment of company
- Analysis of internal environment of company
- Description and analysis of formulation of company strategy
- a) formal and rational component (planned process)
- b) informal and emergent component (intuitive, unplanned process)
- Description of strategy implementation
A purpose of seminar work is to describe, analyse, interpret and assess a process of strategy formulation in a selected company and to detect how a strategy assists a company to exist, survive or be successful in a dynamic and complex business environment. Seminar work has to be elaborated in conditions of a real, concrete company according to own choice without any reference to a size, an industry and a legal form. Data resources can come from live, vivid interviews, internal company’s information, open information resources, journals and web sites. The story must be real-life. In conclusion there are required partial and summarizing evaluating standpoints and practical proposals and recommendations.
Minimal extent of seminar work is 7 pages. Text of a commentary has to be elaborated in MS Word processor (typeface Times New Roman 12 points, 1,5 line, margin 2,5 cm). Seminar work will be handed in a self-binder with the first transparent page. Front-page is this assignment.
Term of assignment of seminar work: 1st week of winter semester
Deadline of handing in seminar work: 10th week of winter semester
- a) basic:
- Thompson, A. A. Jr. – Strickland, A. J. III – Gamble, J. E.: Crafting and Executing Strategy. Text and Readings. McGraw-Hill/Irwin. New York 2007 and newer editions!
- Dess, G. G. – Lumpkin, G. T. – Eisner, A. B. – McNamara, G. – Kim, B.: Strategic Management. Creating competitive advantage. Sixth edition, Global edition, McGraw-Hill/Irwin, New York 2012
- Wheelen, T. L. – Hunger, J. D.: Concepts: Strategic Management and Business Policy, 10/E, Prentice Hall 2006 and newer editions!
- Hill, Ch. W. L. – Jones, G. R. Texas A&M University: Strategic Management, An Integrated Approach , 7/e, Houghton Mifflin 2007 and newer editions!
- Grant, R. M.: Contemporary Strategy Analysis. Edition 5Rev ed, Blackwell 2008 and newer editions!
- b) recommended:
- Collins, J.: Z dobrého skvelé. (Good to Great). Eastone Books, Bratislava 2006
- Johnson, G. – Scholes, K.: Cesty k úspěšnému podniku (Corporate strategy). Computer Press, Praha 2000 and newer editions!
- Kaplan, R. S. – Norton, D. P.: Balanced Scorecard. Computer Press, Praha 2001 and newer editions!
- Kim, Ch. W. – Mauborgne, R.: Strategie modrého oceánu. (Blue ocean strategy). Management Press, Praha 2005
- Slávik, Š.: Strategický manažment. Sprint 2, Bratislava 2013