Submit a 3-5 page paper (double spaced, 12 point font, STAPLED WITH YOUR NAME ON

Submit a 3-5 page paper (double spaced, 12 point font, STAPLED WITH YOUR NAME ON

Submit a 3-5 page paper (double spaced, 12 point font, STAPLED WITH YOUR NAME ON THE 1ST PAGE).
o Note your research objectives and assumptions.
o Describe your research plan of action.
1. What “screens” did you use to qualify participants?
2. How did you “recruit” participants (for either one on one interviews or a focus group?
3. Where did you conduct the research?
4. When did you conduct the research?
o Summarize your findings while noting any commonalities, differences or surprising outcomes.
o SHARE AT LEAST A FEW IMPORTANT IMPLICATIONS FOR MARKETERS. (What did you learn that might assist an organization in persuading more students to engage in a certain activity, buy a particular product or service, or otherwise act in a way that is of value to an organization?)
o Attachments to the 3-5+/-page paper MUST include:
1. Provide the focus group moderator guide or in-depth interview questions with anticipated probative / follow-up responses.
2. Include a list of at least 3 secondary research sources in a formal method of citation.
3. Provide the names of the interview subjects with signatures from each student interviewed (individually or as part of the focus group). Also, document the date the interview / focus group occurred.