Technology Diffusion Case Study

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8-10 single spaced pages (1″ margin all around). Your report should address all above mentioned topics (a-i), assessment of the case, a conclusion with your insight (at least one long paragraph), references, and source of information. Include at least 10 substantial references (excluding blogs and Wikipedia). Include subheadings, in-text citations, and full citations.

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E-Business Case Study Proposal: Our proposal for the final project is an e-business case study following American Hotel Register Company and their e-business strategy. American Hotel Register is 150 year old company and one of the oldest companies in Illinois; it is also the largest distributor of hospitality supplies in the world and provides the majority of hotel supplies to hotels in North and Central America. Over the past fifteen years American Hotel has had to make many changes to their e-business strategy to accommodate acquisitions, such as their global acquisition of Intros Hotel Supplies, and changes in the marketplace. For this case study our team will focus on strategies revolving around the transformation of American Hotel’s brick and mortar catalog business strategy and their move to e-commerce along with the discussion of future changes in to their ever-evolving e-business strategy for their e-commerce platform. Each team member will be responsible for at least one section of the case study in which they will discuss one of the following sections described below based on interviews with company employees, industry analysis, background research and e-commerce site analysis. The sections to be discussed are as follows: The first section will discuss the various e-business models used at American Hotel and how these various e-business models evolved and changed over the years this will include the sources of revenues, research on competitors, competitive positioning, value propositions, internet technologies used for competitive advantages and how they align their online and offline strategies. The second section will discuss the ownership of the e-business strategies used at American Hotel; this will include American Hotel’s definition of e-business, groups and departments responsible, champions, integration in corporate strategies, planning processes and digital strategies. The third section will discuss the organizational models that were…

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