Template Instructions: Use the attached template to complete your project this w

Template Instructions: Use the attached template to complete your project this w

Template Instructions: Use the attached template to complete your project this week. Once the form is completed, attach the file to submit your completed work.
Student Instructions: Continue the marketing plan from the product selected in class. This week, students will include details on marketing research, the process, benefits, and evaluation of research quality. Identify how you would evaluate the effectiveness of the marketing plan. Keep in mind that you need to collect data on the target market and the competition.
Identify two specific quantitative data-collection tools you should use and explain, in two to three paragraphs, how they can help you evaluate the marketing plan. Quantitative data comes in the form of numbers.
Identify two specific qualitative data-collection tools you should use and explain, in two to three paragraphs, how they can help you evaluate the marketing plan. Qualitative data comes in the form of words and sentences.
Research, APA in-text citations, and APA formatted references are required for each section of the Marketing Plan.
Be sure to review the rubric before starting the project. The rubric provides details on each section of the graded assignment.
Professor Notes
Careful with repeating ad hype from company and instead add your own analysis backed up with facts. Claims that are not common knowledge must be backed up with a properly formatted source citation via APA and corresponding reference.
No worries, here, as students commonly post goals which are not really measurable, or they do not define the measurement criteria succinctly. Differentiation is going in the right direction but need to know a percentage or other standard and how this will be determined.
UVP is more than an ad slogan, it’s whatever this brand has which others do not.

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