The “Brand Inventory” summarizes how the Corporation for the Blue Apron perceive

The “Brand Inventory” summarizes how the Corporation for the Blue Apron perceive

The “Brand Inventory” summarizes how the Corporation for the Blue Apron perceives and manages the brand.
Some key things to address include:
• Corporate Overview: Provide information about Blue Apron’s owner/corporation.
• Product Line: The Corporation’s complete product line, of which you must list a few items (3 or more) representing the largest selling stock keeping units (SKUs).
• Corporate Brand Management: How Blue Apron relates to other brands managed by the Corporation (i.e., competition for assets, shared resources such as manufacturing, sales staff, distribution, etc.).
• Place (use photos and briefly discuss retailing locations with a USA map showing distribution. If online selling is important, then provide visuals of product placement on/in various online selling venues. Be sure to discuss shipping logistics as well.)
• Price
• Communications
• Key Brand Elements: Analysis of Blue Apron’s key brand elements.
• Brand Positioning Statement: Make Blue Apron positioning statement.
• Primary Target Market Statement: Briefly profile the primary target market of Blue Apron with a Target Market Statement.
• Secondary Target Market Statement: Briefly profile a secondary target market of Blue Apron with a Target Market Statement.
• Secondary Brand Associations: State the Blue Apron’s secondary brand associations (textbook, Chapter 8 of Keller, K. & Swaminathan, V. (2020). Strategic Brand Management (5th ed.). Pearson / ISBN: 9780134877952 for reference if needed)
• Marketing Mix Issues: List key issues relating to marketing mix factors (pricing, distribution, communications strategy, etc.).
When the “Brand Inventory” is complete, the reader should understand how the Corporation manages the Blue Apron.
NOTE: Do not provide an analysis or make recommendations as part of the Brand Inventory. Only present facts. Please provide web link to sources.

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