The case: Extraordinary Journey by David Holliday (2018), Ivey│Publishing W18670
The case: Extraordinary Journey by David Holliday (2018), Ivey│Publishing W18670. This case study discusses market analysis for tour operators specialized in luxury safari tours in Africa, and how the opportunities and challenges identified from the market analyses help Elizabeth Gordon evaluate and select strategic investment options and decisions. This case offers a real-world perspective on the complexity and nuanced travel market analysis for sustainable strategy and management.
The following are the guidelines for this case study:
Your written analysis of a case should generally contain five sections:
1. Executive Summary
2. Brief overview of key case facts
3. Identification of the case problem or central issue
4. Discussion of 2-3 alternative solutions to resolve the problem
5. Selection of the preferred solution and explanation of how it solves the
problem
The body of your case analysis should be no longer than 4.5 pages, double-spaced.
Allow yourself an average of one page per section (2-5 above) and a half page for the executive summary.
