The Final Paper should demonstrate an understanding of the materials  (texts, assignments, and discussions) covered in this course.

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

The Final Paper should demonstrate an understanding of the materials  (texts, assignments, and discussions) covered in this course.
Assume the role of a Marketing Manager. Select a product (good or  service) that is sold in the United States and has sales opportunities  in a foreign market. Apply your critical thinking skills and the  knowledge you have acquired throughout this course and address the  following in your Final Paper:
Describe the product you selected in terms of how it is classified.
Identify the important factors that marketers of this product should analyze to evaluate market segments
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the targeting and positioning approach to market the product
Discuss the major nongovernmental regulatory forces that might affect sales of the product.
Identify the major challenges should be considered when determining a retail site location
Explain how you would develop, execute and measure a campaign for  this product considering the traditional and digital promotional venues.
Discuss the ethical marketing considerations as they relate to your product.
Please use the Ashford University Library’s Mergent database in your  research. Mergent offers detailed company reports and other company  information that will be useful in writing your Final Paper.
The Final Paper
Must be eight to ten double-spaced pages in length (not including  title and references pages) and formatted according to APA style as  outlined in the Ashford Writing Center (Links to an external site.).
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly references beyond the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)  table offers additional guidance on appropriate source types. If you  have questions about whether a specific source is appropriate for this  assignment, please contact your instructor. Your instructor has the  final say about the appropriateness of a specific source for a  particular assignment.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40