The goal of place strategy in terms of the customer value equation is to add value without increasing cost.

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Read
Week 2 Lecture
Chapter 4 of the course text, Principles of Marketing
Watch
Segment 4: Burberry in Fashion: Superbrand Chic
The goal of place strategy in terms of the customer value equation is to add value without increasing cost.
Retailers face three strategic issues that affect place strategy.

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