The goal of the social media marketing simulation is to practice the marketing s

The goal of the social media marketing simulation is to practice the marketing s

The goal of the social media marketing simulation is to practice the marketing skills needed as a social
media manager by creating content, testing, and analyzing the results in a simulated (controlled)
environment within the Social Media Simternship platform.
The scenario:
Buhi Supply Co. is an e-commerce and retail bag supplier. They specialize in backpack, purse, wallet, satchel and duffel products. Their business goals are to find bags that resonate with a design conscious audience, manufacture them at affordable costs, and sell them for a profit at competitive prices. Your role as the social media manager is to help Buhi reach this goal by increasing the number of visitors on their website, the engagements and conversations, and ultimately the conversion rate.
You need to follow the instruction carefully to complete the simulation.
Note
• When you finish to schedule for one round completely, “Run simulation”
• Follow the instruction to play the simulation step by step. Total rounds: 12. Round
Grading
Project 1: Round 1-6: Product to advertise: Backpack; Social media marketing objective: “Total
Engagements”;
Project 2: Round 7-12: Product to advertise: ANY (your choice); Social media marketing objective:
“Total Conversions”
Projects 1 & 2 DUE on Nov-15 (W) class time. Your project grade will be based on your campaign
performance to achieve marketing objectives within the class.

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