The impact of social media on Small/ Medium Enterprise (SME) -To explore the effects of social media on Hairdressers in the UK.

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Research Project (Marketing) Proposal Document
Academic Year 2015-2016
 
Working Title: The impact of social media on Small/ Medium Enterprise (SME)
-To explore the effects of social media on the fashion industry in the UK.
 

1: Introduction & Justification (maximum 150 words)
Outline precisely the Marketing issue you wish to research (your research aim) and briefly explain why you have chosen it. You should include supporting references where relevant.
 
2. Critical Literature Review (maximum 700 words, no word limit for the references)
·         Provide a critical review of the main areas of literature that will inform your project. Your review must have supporting references and be organised around appropriate themes.
·         Models, including conceptual framework, can be included here or placed in the appendix.
NB This will form the basis of the literature review you include in the final coursework.
3: Research Questions (maximum 50 words)
·         Two to three research objectives
4: Research Methods (maximum 500 words)
Outline as precisely as you can your intended research design. This should include the research methods, sources of data, sampling strategy and likely analytical processes
 
5: Conclusions (maximum 150 words)
Conclude the entire proposal & highlight any limitations. State the word count (excluding references & appendix) at the end of this section
 
6: References (excluded from word count)
·         Academic References: minimum 15 (predominantly peer reviewed articles, with possibly a small number of text books)
·         Supporting References: as required, including web sites, press articles, company information and government or trade body sources
 
7: Appendices (excluded from word count)
You must also submit a completed Research Ethics form, either NBS Ethics02 or NBS Ethics03, with this document.
Appendices should also include:

  • Time Plan (Gantt Chart) of proposed timings and activities
  • If not included in section 2, models referred to in literature (properly labelled and attributed) and your own conceptual framework

 
Teacher Comments;
 
Will need to develop 2/3 research objectives. a) Definition of an SME ( are you looking at all SMEs or a particular category i.e. small or micro ? b) what is the size of the market ( try Mintel, or a professional association that hairdressers belong to) c) be clear you understand what you mean by social media ( look at the literature) d) access the small business academic literature on social media ( so do a key word search on the appropriate small business and marketing journals). It would appear that you are approaching the topic from a marketing communications stance – so remember social media is another form of marketing comms.
Research Project (Marketing) Proposal Document
Academic Year 2015-2016
 
Working Title: The impact of social media on Small/ Medium Enterprise (SME)
-To explore the effects of social media on the fashion industry in the UK.
 

1: Introduction & Justification (maximum 150 words)
Outline precisely the Marketing issue you wish to research (your research aim) and briefly explain why you have chosen it. You should include supporting references where relevant.
 
2. Critical Literature Review (maximum 700 words, no word limit for the references)
·         Provide a critical review of the main areas of literature that will inform your project. Your review must have supporting references and be organised around appropriate themes.
·         Models, including conceptual framework, can be included here or placed in the appendix.
NB This will form the basis of the literature review you include in the final coursework.
3: Research Questions (maximum 50 words)
·         Two to three research objectives
4: Research Methods (maximum 500 words)
Outline as precisely as you can your intended research design. This should include the research methods, sources of data, sampling strategy and likely analytical processes
 
5: Conclusions (maximum 150 words)
Conclude the entire proposal & highlight any limitations. State the word count (excluding references & appendix) at the end of this section
 
6: References (excluded from word count)
·         Academic References: minimum 15 (predominantly peer reviewed articles, with possibly a small number of text books)
·         Supporting References: as required, including web sites, press articles, company information and government or trade body sources
 
7: Appendices (excluded from word count)
You must also submit a completed Research Ethics form, either NBS Ethics02 or NBS Ethics03, with this document.
Appendices should also include:

  • Time Plan (Gantt Chart) of proposed timings and activities
  • If not included in section 2, models referred to in literature (properly labelled and attributed) and your own conceptual framework

 
Teacher Comments;
 
Will need to develop 2/3 research objectives. a) Definition of an SME ( are you looking at all SMEs or a particular category i.e. small or micro ? b) what is the size of the market ( try Mintel, or a professional association that hairdressers belong to) c) be clear you understand what you mean by social media ( look at the literature) d) access the small business academic literature on social media ( so do a key word search on the appropriate small business and marketing journals). It would appear that you are approaching the topic from a marketing communications stance – so remember social media is another form of marketing comms.

Research Proposal (Marketing) Student Feedback Form
Student: Topic:
 
Indicative Grade:
 
NB: This is an indicative grade for feedback purposes
 
Class/
Grade
Assessment Criteria
 
Fail
Low |  Mid
 
 
Marginal Fail
 
Third
Low   |  Mid   | High
 
 
 
Lower Second
Low   |  Mid   | High
 
 
Upper Second
Low   |  Mid   | High
 
 
First
Low   |  Mid   | High
 
 
First
Exceptional First
 
1.
Research aim(s), research questions (RQs) and justification
Aim of the research unclear, RQs may be missing. Insufficient definition of topic for the reader to identify what the project is about. No justification or rationale offered. Aim of the research unclear, RQs missing / vague or scope may not be feasible. Inadequate level of definition in that topic not clearly defined, nor justified.
.
Research aim is stated. RQs provide adequate definition of topic, but focus may need to be revised. Little justification or rationale for topic choice provided. Research aim & RQs clear, although may need refining. Solid justification of topic area which is derived from ideas presented on the course but little evidence of individual motivation other than fulfilling the project requirements. Research aim good. RQs feasible & provide good definition of topic area which is justified. Topic clearly derived from ideas presented on the course but demonstrates an individual approach and motivation. Interesting research aim, well considered RQs provide excellent definition of topic area. Justification is excellent covering relevance of and motivation for topic choice. Topic has some element of originality. Interesting or original research aim & RQs. Exceptional definition and justification of topic area, providing relevance of, and motivation for choice. Topic has aspects of originality and has a wider significance and interest.
2.
Critical review of relevant literature & development of conceptual framework (CF)
Insufficient coverage of literature and largely ignores the core areas altogether. No conceptual framework. Wholly descriptive in style. Poor coverage of literature and wholly descriptive in style. Disjointed or lacks understanding. Needs to provide further identification and understanding of core literature to achieve a pass standard. CF inadequate or missing. Identifies some of the key areas of literature but draws upon limited range of sources. CF missing or weak. Style may be largely descriptive with poor flow of material. Good solid identification and coverage of key areas of literature, but somewhat limited in resources utilised. CF offered, but basic. Logical structure but style may be more towards descriptive. Good identification and genuine understanding of the literature evident. CF good. Draws upon a good range of sources. Flows well & clear themes are evident. Critical evaluation starting to emerge Excellent use of appropriate selection and critical evaluation of reading from a range of sources. Excellent CF. Clear themes emerge. Generally well written but may benefit from further editing/developing of arguments. Evidence of extensive and appropriate selection and critical evaluation of reading from a wide and imaginative range of resources. Original CF developed. Review has clarity & a distinctive account is presented.
3.
Choice and justification of proposed research design
Research design confused or impractical. May be missing sections such as method of data collection sampling or analysis. Lacks clear explanation. Time plans missing or lacking detail. Inadequate details provided to gain understanding of proposed research, or inconsistencies / problems apparent. Needs to explain details of how chosen methods will be utilised.
Time plans vague.
Research design adequately explained but some sections may be missing, inconsistent or poorly explained.
Time plan feasible.
Research design is practical. It is clear what will research will be undertaken, with some justification provided. May be reliant on standard approach, or miss some limitations. Time plan sensible. Very good practical research design having clarity with regard to what, how and why. Coverage of details may be patchy, but overall a robust design is explained and justified. Time plan good. Excellent research design presented. This has clarity and is well justified. May go beyond the standard methods or strongly justifies their use. Limitations clear.  Time plan strong and rationale clear. Exceptional research design. Excellent coverage within words available. Convincingly written showing clarity of thinking and critical awareness. Time plan excellent showing rationale, organisation or alternatives.

 
 

4.
Presentation of proposal  and referencing
Very poor presentation making the proposal very difficult to follow.
No evidence of any attempt to reference work properly or at all.
Proposal is difficult to follow and understand.
Inaccurate referencing and no consistent format adopted.
Adequate presentation of proposal.
Referencing not compliant with Harvard conventions and some missed or inaccurate references.
Good style of presentation. Structure acceptable but more signposting could improve the flow of material and readability.
Some minor errors in referencing and not fully compliant with Harvard conventions.
Very good style of presentation.
Some signposting between sections but could further improve coherence and strengthen arguments.
Very good use of Harvard referencing.
Excellent professional style of presentation, well written (signposting, coherence, use of headings) with near faultless use of Harvard referencing. Exemplary professional style of presentation, extremely well written (signposting, coherence, use of sections and headings to aid flow) with impeccable use of Harvard referencing, very close to, or of, publishable standard
.
 
Ethical Approval Student has obtained ethical approval and can continue with data collection: 
Yes No and needs to resubmit ethical approval document (see comments section)
Turnitin Report:
 
Additional comments:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 

 

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