The paper should be written from the perspective of a consultant called in to assist management and must address the questions at the end of the case at a minimum.

The paper should be written from the perspective of a consultant called in to assist management and must address the questions at the end of the case at a minimum. Focus will be more on the strategic business comments and analysis than on the detailed calculations – calculations are important but if there is an error there it will not hurt as much as not explaining your analysis, decisions and recommendations.