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The practice of using communication tools will enhance your ability to adapt to different buyers. And yet you must prepare communications for mass audiences as well. This requires a more generic communications tactic not designed for specific buyer personalities.
Instructions: Go to Chapter 9, page 254, Case 9.1: Zadro Inc. Then respond to the checklist items regarding the case scenario.
Checklist: Answer the following questions:
In a Microsoft Word document, explain how you would use one of the communication tools from Chapter 9 (in a Word document), to sell the programmable UV Sanitizing Wand to Target and help them to resell to its customers.
In a Microsoft PowerPoint audiovisual presentation respond to the following:
Scenario: You are invited to a “Retailer Trade Show” to present the programmable UV Sanitizing Wand but cannot make the trip so you must develop a 5-minute audiovisual slide show to present the product to potential retailers. Use a minimum of eight slides with additional title and reference slides.
Submit both your (1) minimum of a 500-word paper in APA format with additional title and references pages with your chosen communication tool and (2) the 5-minute audio-visual presentation in a minimum of 8 Microsoft® PowerPoint® slides with additional title and reference slides, to the Dropbox.
Access the rubric
Source: Castleberry, S. B., & Tanner, J. F. (2018). Selling: Building partnerships (10th ed.). New York, NY: McGraw-Hill.