the project talking about the Marketing aspect issue of BigW organisation

capstone graduation project assignment
the project talking about the Marketing aspect issue of BigW organisation
**this project will be graded by academic committee as it’s a graduation project please cite all the work and use valid references and related, link to the paper. **
the project should address multiple marketing aspects some of the aspects that the research should address:
1-product placement
2-business pricing
3-market segmentation and positioning product establishing
-models and frameworks to be used:
1-the Mckinsey 7s and Mckinsy 7s matrix table
2-product lifecycle management (PLM) and its roadmap
3- casual factor tree analysis
4- fishbone diagram analysis
*** please note all the models used in the paper MUST be supported with marketing theory, so a theory must take place in the paper while applying the mention above models.
*** please note Porter’s Five Forces has been used in previous assessment its consumed you can’t use it***
-generic foresight process framework to be used in the recommendation section as this section will address:
1-what is seems happening
2- what is really happening
3-what is might to happen
Please go through the brief attached and read the assessment criteria, structure and the words count for each section also what each section supposed to cover. And please stuck to the suggested structure and the words count for each section there is a table for the percent words count for each section and a MUST to cover what each section needs to be covered
APA 6th edtion references style
15 source
ASSESSMENT BRIEF
Subject Code and Title MGT605 Business Capstone Project
Assessment Assignment 2. Part A: Final Project Report
Individual/Group Individual
Length 3000 words
Subject Learning Outcomes SLO a. Develop and articulate a theoretical or practical perspective on management issues through a substantial applied project
SLO b. Demonstrate collaborative leadership and ownership in the preparation of a significant original body of practical or theoretical work
SLO c. Use specialist research skills to analyse a complex management problem and then synthesise the research, communicating it effectively to both specialist and lay audiences
SLO d. Synthesise concepts from a broad range of previous subjects studied (e.g. finance, marketing, operations), simplifying into an holistic big picture
Submission By 11:55pm AEST/AEDT Friday of Week 10
Weighting 40%
Total Marks 40 marks
Context:
This subject allows the student to synthesise the knowledge and skills gained from all other subjects studied up to that point. The main deliverable in the subject is a major project. In this second assessment, the student will submit their final report.
Instructions:
This report is a succinct piece of your work. It augments your final presentation with the main outcomes of your project and contributes to your ongoing practical or theoretical excellence in your chosen field. The final report should be written in a professional business report format which also adheres to academic writing conventions.
Structure of the report
You are required to produce a business report which adheres to academic writing conventions. The following format is suggested.
Cover page – provide a cover page with identification information including, your name, the subject and code, the capstone project title, date, word count, etc.
Executive Summary – a 300-word overview of the entire proposal. Be careful not to use the Executive Summary as an introduction only. An executive summary provides a succinct summary of the content within the report. It presents information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document.
Table of Contents – remember to include page number. It is advisable to learn how to automate the Table of Contents in whatever word-processing application you will use to write your Assessment.
Context – introduction and background information including a description of the country, the industry, the organisation (case unit) and the problem or opportunity. The introduction sets the scene and provides context for the aim. It provides background to the issues being addressed only.
Aim/purpose of project – the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve. The aim/purpose statement must be short and stated within one or two sentences at most.
Theoretical overview – this section discusses the concepts/theories/models/frameworks that relate to your project. These concepts/theories/models/frameworks must be those that you have applied in your capstone project.
Method – this section briefly explains how the project was conducted including data collection and analysis. It is not expected that the method section be as detailed as it was in the project proposal. Remember that primary data is not to be used in this capstone project without prior approval from your facilitator.
Analysis and Findings – this section should provide information regarding the analysis you undertook and what the key findings were. It should also discuss the implications of the findings.
It is essential that your analysis demonstrates understanding and application of relevant concepts and tools from associated subjects. For example, a marketing related project is expected to apply marketing concepts or theory.
Conclusion – the conclusion restates the aim then provides a brief and concise summary of the discussion to demonstrate that the aim of the report has been achieved. No new information is to be included in the conclusion.
Recommendations – this section represent the next steps derived from the report. Recommendations are a set of specific actions that you suggest be done. The recommendations must be supported and justified by the findings. It is important that recommendations remain within the scope of the study. For example, if your project focused on strategy, your recommendations cannot be about human resources management.
References – this list of references must use the correct APA 6th Edition referencing system and list in alphabetical order. It is recommended that you use reference management software such as EndNote or Mendeley to make the job of referencing simple and straightforward. Remember, every factual statement in your report will require academic support (references).
The APA 6th Edition referencing guide can be located in the Academic Writing Guide at http://library.think.edu.au/ld.php?content_id=1882254
Your final report must use and list a minimum of 12 references books & peer-reviewed journal articles) to theoretical literature sources. You must make sure that all factual statements are referenced. You may have up to 20 data source references (newspaper article, trade publications, websites, company documents, government reports, online databases, social media, etc.).
Unless it is a seminal author, use recent literature sources preferably less than 10 years old. Appendices – if necessary, include appendices for additional information. This is where you provide supporting material which is unsuitable for inclusion in the body of the report, but still has some value to contribute to the report. Note that the reader has no obligation to read the appendices. Therefore, do not place here any information needed to make your point. Ensure that the body of the report is able to make the point you want without referring to the appendices. Appendices do not contribute to the word count of the report.
Diagrams, tables and figures – you may use diagrams, tables and figures in the body of your report. However, keep in mind the academic writing rules for using them. While diagrams, tables and figures do not contribute to the word count, they should not be used to extend the word count. You should not use diagrams, tables and figures as a means of adding new information or replacing narrative paragraphs, but as a way of concisely presenting and summarising information. Information presented in diagrams, tables and figures still needs to be referred to and commented on in the narrative paragraphs. Also remember to use captions to identify your diagrams, tables and figures.
If the diagrams, tables and figures are not your own work, the sources need to be acknowledged.
Suggested word count allocation
Table 1: Suggested word count allocation
Section Percent of Word Count
Background/Introduction 15%
Aim/purpose statement 5%
Theoretical overview 10%
Method 10%
Analysis and Findings 40%
Conclusion 5%
Recommendations 15%
Submission Instructions:
Use Assessment 2A link in Blackboard to submit your capstone project proposal. Give your file a name of this format – Your name_Subject and code_Assessment number – before submission.
Learning Rubrics
Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional)
Knowledge and
understanding
15 marks
Limited understanding of required concepts
and knowledge
Key components of the assignment are not addressed.
Lacks a clearly articulated argument.
Knowledge or understanding of the
field or discipline.
Resembles a recall or
summary of key ideas.
Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Highly developed
understanding of the
field.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended
reading.
Well demonstrated capacity to explain and apply relevant concepts. A sophisticated
understanding of the
field.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended
reading.
Mastery of concepts and application to new situations.
Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional)
Analysis and application with synthesis of new
knowledge
15 marks Limited synthesis and
analysis.
Limited
application/recommend ations based upon
analysis.
No application of appropriate theoretical
models.
Lacks coherence and flow of thought. Demonstrated analysis and synthesis of new knowledge with
application.
Shows the ability to interpret relevant information and literature.
Little evidence of the application of appropriate theoretical models.
Lacks adequate coherence and flow of thought. Well-developed analysis and synthesis with application of recommendations linked to analysis/synthesis.
Limited application of appropriate theoretical
models.
Shows reasonable coherence and flow of thought. Thoroughly developed and creative analysis and synthesis with application of pretested models and / or independently developed models and
justified
recommendations linked
to analysis/synthesis
Significant application of appropriate theoretical
models.
Shows adequate coherence and flow of thought. Highly sophisticated and creative analysis, synthesis of new with
existing knowledge.
Strong application by way of pretested models and / or independently developed models. Recommendations are
clearly justified based on
the analysis/synthesis.
Strong application of appropriate theoretical
models.
Shows exemplary coherence and flow of thought.
Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional)
Use of academic and discipline conventions
and sources of evidence
10 marks Poorly written with
errors in spelling, grammar.
Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop ideas.
There are mistakes in using the APA style. Is written according to academic genre and has accurate spelling, grammar, sentence and
paragraph construction.
Demonstrates consistent and little use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well developed. Is well-written and adheres to the academic genre (e.g. with introduction, conclusion
or summary).
Demonstrates consistent use of some high quality, credible and relevant research sources to support and develop
ideas.
Is very well-written and adheres to the academic genre.
Consistently demonstrates expert use of many good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Expertly written and adheres to the academic genre.
Demonstrates expert use of high-quality, credible and relevant research sources to support and develop ALL arguments and position statements. Shows extensive evidence of reading beyond the key reading.