The purpose of this assignment is to link theoretical/scholarly material about m

The purpose of this assignment is to link theoretical/scholarly material about m

The purpose of this assignment is to link theoretical/scholarly material about media effects and content to a “real world” case. For example, you could examine a number of subtopics related to the media and COVID-19 through the lens of theories we discuss in this class such as agenda-setting or framing.
This assignment calls on you to select a case of interest to you that played out publicly via some type of media channel. This could include traditional news outlets, social media, or other media channels. You will then analyze the case using a theory from this class as a framework. The final assignment should be about 10-12 pages in length (double-spaced, standard font size; page count excludes references).
A complete Case Study will include all of the following components. Use headings to separate these sections of your paper as is common in APA style.
Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that theoretical framework is best suited to understanding or analyzing the case).
Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited). Make sure to explain the theory, as well as discuss relevant scholarly/academic literature and findings.
Methodology: Identifies media content analyzed, provides rationale for media content selected, describes how media content was collected.
Media Review: Provides analysis of the chosen media that derives from insights related to the theoretical framework outlined in the literature review. For example, if you reviewed crisis communication theories/principles, you should be analyzing your media examples (press releases, social media posts, videos, etc.) to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used by different sources, etc.). Findings from analyzed media texts should be written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence. In other words, describe the media sources (videos, text, images, etc.) and themes, using quotes to illustrate, enough so that the reader can understand how these examples are related to the theory and prior sections of the paper. There is no specific required number of media sources as the sources will vary depending on your topic, however, please be sure to provide enough to analyze and justify your points. At a minimum, you should add to/expand on the required number of sources from the proposal assignment.
Discussion/Conclusion: The discussion and conclusion can occupy a single section, or individual sections can be created for the discussion and conclusion, respectively. Either way, the discussion should provide comparisons/contrasts to previous literature and practical lessons learned, as well as an analysis of any key takeaways related to your theory and case – for example, this could include how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes, how different media content (e.g., frames) might influence audiences and the implications of that, etc.  You should also discuss what communication practitioners should take away from this case to inform similar situations in the future – i.e., key recommendations or lessons learned. Finally, provide a conclusion that summarizes the overall case study and what it has contributed to our understanding of the issues/theories discussed.
References: All sources (including media sources, scholarly articles, etc.) should be cited APA style in the text and in a full reference list at the end of the paper. You do not need to include other elements of APA formatting such as an abstract or running header.
Please read case proposal

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