The purpose of this paper is for you to critique a company's customer service.

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The purpose of this paper is for you to critique a company’s customer service. You need to base your comments on what the company claims their customer service is and what you have found from doing research. This is a chance to not have a knee jerk response to problems others (or even you) have found. Dig a bit. Pick one of the companies listed below and write about their customer service.
Make sure you know and say what their stated policy is (and be able to cite where you got that policy).
From internet surveys, newspaper articles, personal experience, and more than just anecdotal accounts, summarize what you have decided about the execution of their customer service policy, AND support your views. Defend your position. Personal rants or those only from a website of complaints are not acceptable. You must include information  and a citation from a major customer service industry benchmarking organization relative to your company. One such source is “www.theacsi.org “.
Use APA format.  Also have an APA Cover page, ABSTRACT, and proper in paper citations and a reference page.  Remember if you need help with APA format writing, go online and look up APA format or check RESOURCES for additional internet support. Oh, the abstract needs to be identified. I’m not going to guess if there is or is not one.
Remember, make sure you do the requirements of the paper, focus, subject, length and writing style. Content AND form are important.
This paper is to be at least 1000 words. Throw a bit of yourself into this one. What are your impressions, do you really believe all of the PR blurbs about this company and what was the support for your reasoning? How good and reproducible are your references?
The companies:
•  Southwest Airlines
•  Papa Johns
•  AT&T
•  Best Buy
•  Comcast
•  Starbucks Coffee
•  Ritz Carlton Hotel
•  Apple

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