The purpose of this short paper assignment is to profile and critique a marketin

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The purpose of this short paper assignment is to profile and critique a marketing strategy of one of the companies I provided below as web links or on the attached power point slide. You are to identify the target market, describe the marketing mix, and perform a simple SWOT analysis on either a successful company or a poorly performing company on one of the lists provided. For the “winner” state what you believe the differential advantage is and for a “loser” reveal what the problem is and how it can be solved or overcome.
Instructions: Please prepare a short paper identifying the target market for a product and service after selecting one of the companies found on the links below and then briefly describing its marketing mix and providing a brief SWOT analysis on it. Next you are asked to determine if differential advantage exists and to make suggestions for improvement. If you believe the company has a winning marketing recipe, indicate what its differential advantage is. If the company is struggling, indicate why it is and how it might be saved or improved. You must use the companies provided below. YOU CAN CHOOSE EITHER A WINNER OR LOSER FIRM TO ANALYZE. There are several lists of firms to consider. PLEASE USE THE ATTACHED WORD DOC AS A TEMPLATE FOR THE ASSIGNMENT AND SUBMIT IT AS A WORD DOC. Make use our Library databases to complete the assignment, such Mergent Intellect and/or Proquest. The first database particularly provides some real good research information on the companies on my lists. Make sure you cite all your sources though – use in-text citations where they are necessary.
This assignment is due on Sunday, May 23 at midnight.
WINNER LISTS:
What Retail Apocalypse? These 10 Big Chain Stores Are Growing Like Crazy in 2019
No Author: Money Magazine. Downloaded on January 22, 2020 from: https://money.com/retail-apocalypse-chains-new-stores-2019-tjx-dollar-general-ross-burlington/ (Links to an external site.)
Badenhausen, Kurt. The World’s Most Valuable Brands. Forbes Magazine’s Annual List for 2019. Forbes. Downloaded on January 22, 2020 from:
https://www.forbes.com/sites/kurtbadenhausen/2019/05/22/the-worlds-most-valuable-brands-2019-apple-on-top-at-206-billion/#6096ac9437c2 (Links to an external site.)
Stores National Retail Federation Magazine’s Top 100 Retailers downloaded on January 22, 2020 from: https://nrf.com/resources/top-retailers/top-100-retailers/top-100-retailers-2019 (Links to an external site.)
Chick Fill-A
LOSER LISTS:
The articles below identifies brands and stores that are expected to Fail or Disappear in 2020. What do you think about them? How likely will they disappear? What can be done to save and revive them?
Peterson, Hayley. More than 1900 Stores are Closing in 2020 as the Retail Apocalypse Drags on. Business Insider. Downloaded on January 22, 2020 from: https://www.businessinsider.com/stores-closing-in-2020-list-2020-1 (Links to an external site.)
According to businessinsider.com (Links to an external site.)
View 3+ more (Links to an external site.)
Gap Inc.
Gap Inc.
Walgreens
Walgreens
Chico’s
Chico’s
Destination Maternity
Destination Maternity
A.C. Moore
A.C. Moore
Olympia Sports
Olympia Sports
Bed Bath & Beyond
Bed Bath & Beyond
Here’s a list of the stores expected to close this year.
Pier 1 Imports: 450 stores. < Shoshy Ciment/Business Insider. …
Gap: 230 stores. < Associated Press. …
Walgreens: 200 stores. < Russel A. …
Chico's: 200 stores. < AP. …
Forever 21: 178 stores. < …
Destination Maternity: 183 stores. < …
A.C. Moore: 145 stores. < …
Bose: 119 stores. <
No Author specified. These Chains are Closing the Most Stores in in 2020. Moneywise Magazine. Downloaded on January 22, 2020 from: https://moneywise.com/a/chains-closing-the-most-stores-in-2020. (Links to an external site.)
10 Brands That Will Disappear in 2018. By Douglas A. McIntyre and John Harrington, Published December 17, 2017. 27/7 Wall Street
http://247wallst.com/special-report/2017/12/15/brands-that-will-disappear-in-2018/3/ (Links to an external site.)
Stebbins, Samuel (Dec 18, 2019). Brands that will Disappear in 2020. 24/7 Wall Street. Downloaded on January 22, 2020 from: https://247wallst.com/special-report/2019/12/18/brands-that-will-disappear-in-2020/. (Links to an external site.)
NEW STRUGGLING COMPANIES FOR MAY 2020:
J Crew
ALDO (Canadian shoe shore chain)
Neiman Marcus
JC Penny
Note: If you use a reference, please cite it. Please use the Word Doc Template that I attached below. This assignment is due on Sunday, May 23. Good Luck on this assignment!
Attachments:
Marketing Strategy Overview Reflection Paper-1.docx download
Marketing Mix Overview (Revised in 2017)-1.ppt download
Rubric
Case Studies & Application Projects Rubric (1)
Case Studies & Application Projects Rubric (1)
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContent
Refers to the depth and specificity of your description and/or analysis depending on the nature of the case study or application project. A lower score here indicates insufficient depth and specificity and a generally a very lackluster effort and result.
6 pts
Excellent
5 pts
Good
4 pts
Meet Expectations
0 pts
Need Improvement/Poor
6 pts
This criterion is linked to a Learning OutcomeClarity
The Clarity criterion focuses no the quality of your writing. Is is succinct? Is is clear? Is there enough writing or is it scant? Are you ideas presented in a logical, easy to follow fashion. Lower scores here indicate mediocre writing, lack of focus or being too wordy. Grammar and Spelling count here!
6 pts
Excellent
5 pts
Good
4 pts
Meet Expectations
0 pts
Need Improvement/Poor
6 pts
This criterion is linked to a Learning OutcomeInnovativeness/Creativity
Has you case study or application paper displayed marketing insight? Originality? Creativity?
3 pts
Excellent
2.5 pts
Good
1.5 pts
Meet Expectations
0 pts
Need Improvement/Poor
3 pts
Total Points: 15

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