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The Supply Chain Project Distribution Case Study for this week can be found in the course textbook. Locate the article, “One Size Doesn’t Fit All: How to Optimize Product Distribution for a Niche Market within a High-Velocity Market within a High-Velocity Logistics Environment (2017),” in Cases (page 500). This article discusses some challenges for meeting customer expectations of Whirlpool products.
Submit your completed case study. To see details of this assignment, go to this week’s Case Study Whirlpool Overview page.
See grading rubric below for grading criteria.
In your case study paper, you will address the following questions.
How does the company meet the needs of its customers at minimal cost?
What challenges are there in niche markets and how did the company address their expectations?
How did the company use focus on U.S. regional markets to gain competitive advantage with its brands?
Clyde, Ohio Whirlpool Corporation
The student will use at least one source, the course textbook, to support the conclusions provided. All references are to be from academic journals, professional or academic textbooks, authored websites, or standard business publications, such as The Wall Street Journal. No more that 15% of the content can be taken directly from all sources. This means if Turnitin is used, then the similarity index must be 15% or lower. The final score of the case study will be reduced by one point for each percentage point over 15%.
NOTE: Wikipedia and unauthored websites are not acceptable sources. Do not use these types of sources, or you will lose points.
The format of the paper should conform to Publication Manual for the American Psychological Association (APA) 6th edition, for the title page, text, citations, references, and so forth. A basic APA tutorial can be found in the Web Resources section of the Course Resources page (available in the Introduction and Resources module). Submit the completed paper as a Microsoft Word document. All graphics are to be a part of the single case study document you submit. Documents authored in other applications, such as WordPerfect or Microsoft Works, will not be accepted. For more information, see Paper Outline and Guideline sections below.
A Sample Case Study (Links to an external site.) is provided to you for download.
Each case study is to be accomplished individually and will reflect the work of each student. All DeVry University policies are in effect, including the plagiarism policy. Late papers will not be accepted without prior permission.