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My #radicalmarketing cadres – There’s no other business in the history of business more evil than Google aims to become by owning digital advertising via #FLoC.
Read this killer #EFF piece regarding their power grab by shutting out other ad tech platforms by killing 3rd party cookies and then using their Chrome browser as an anti-competitive walled garden of Google-owned and operated “targeting”.
Research and suggest alternative paths to value creation for your selected project #1 brand & its human users. project #1 brand is : Lanvin (Fashion company).
Also read link below: https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea This one’s a biggy as the future of online advertising is quite literally depending on its outcome. Take the time to research whatever confuses you about any of the points raised by the article. Then consider ways with which your project brand might plan, launch and optimize a radically omnichannel ampaign platform outside the cynical reach of Google’s expanding deathstar.