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This case focuses on international expansion decision of Coe’s (a lease-to-own furniture chain) to Mexico.At the end of the case you will find the question of ” Should Coe’s expand to Mexico?”. You are the CEO of Coe’s (your name is Stan) and you will make the expansion decision. Please address this question by using the information given in the case and justifying your decision:
Should Coe’s expand to Mexico? Explain your decision well (regardless of saying yes or no) and come up with advanced reasoning by considering these factors:
Based on the class material, discuss the advantages or disadvantages of this possible expansion. If you say yes, explain why.
Also, explain how should the company enter the market and if any “adaptation” strategy is necessary. Do you suggest a specific market entry strategy to the company in Mexico?
If you say no, explain why. Also, state your thoughts about European expansion. Do you suggest a specific market entry strategy to the company in Europe?
Please use formal language and post advanced discussions (avoid random opinions, you are the CEO and the future of the company is in your hands!).