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This is a business plan for a restaurant that we own (nothing to do with all the other work – smiles)….. I wanted to give you the opportunity as I love your work!!
Here are the areas that should be included:
Business Plan – Must include ALL of the following information:
Business Concept – Describe your product(s) or service(s) and opportunities for these within your local trading area
Customer – Who is your target customer (demographic, geographic and psychographic description)
Competition – Competitors within your trading area, your points of differentiation
Industry – Describe any regulatory issues affecting the industry
Management Team – Leaders, managers, and workers – describe relevant industry experience or education
Marketing Strategies – How will you promote your business and reach your target customers
Financial Projections – Five years of forecasted revenues and expenditures
Financing – List sources and amounts of financing
Cost Management – Methods for keeping costs balanced with income
Staffing and Alliances – Description of staff necessary to operate the business and methods for hiring
Measurable Benchmarks for Success – Goals and milestones defined to measure success
Here are some details relating to our business to help you…
Jam-Eng (Jam for Jamaica and Eng for England) is the type of cuisine that we serve
We serve by day: Professional staff, office workers, blue-collar workers; attorneys from the local law courts, downtown residents who are working from home and many more
We serve by night: Downtown Orlando party goes who are out enjoying the downtown Orlando nightlife to include Dr Phillips Center attendees
We have controlled costs by ensure we are present at the business to ensure food wastage doesnt occur we do our own grocery shopping locally to ensure quality is highest and pricing is competitive
we are minority(black plus female) owned business which makes it harder for us to get financing
We have many years experience running business and therefore understand the commitment needed
we hire local staff
we are actively involved in “giving back to the community” through feeding the homeless, holding free cultural events such as spoken word and talent workshops to assist those that have no outlet to express their creativity
we assist people in completing college application through educating them on the process.
we stayed open during COVID delivering food to those who were homebound – we have helped get the word out to the minority populations about the vaccines
we are educated and want to help others
our food is made from scratch and we also cater for vegan tastebuds
we are on instagram jameng_orlando.com
internet = jam-eng.com
we are open from 11am to 3am catering for business professionals and blue collar workers by day and nightlife, party goers by night
we hire local people from the community
we source local food for quality and cost competitiveness
we control costs lots of ways one is that we are there daily to ensure food is right and costs kept down with food wastage
we keep great records and have an accountant as well as using Clover point of sale reporting for business analysis.
We are in need of expanding as our kitchen is getting too small for the demand we want a building downtown in the “Targeted area” where we can have a kitchen built out.
we are also in need of converting our current cafeteria portion of the restaurant into a vegan food spot that includes having a extraction hood built in and electrical enhancements the costs of the buildout would be $30,500 for an extraction hood, $7,500 for electrical work $7,800 for a new serving window and $24,000 for equipment and $14,200 for new fittings