This is basically a marketing research of Silk (silk.com). Using semrush.com to

This is basically a marketing research of Silk (silk.com).
Using semrush.com to

This is basically a marketing research of Silk (silk.com).
Using semrush.com to finish the five chart’s&graphs: Brand Steering Wheel, Brand Matrix, Brand Driver, and Competitive Audit(4P and SWOT). Instruction graphs will be attached.
And also answer the following questions:
Brand
1. What is the Manifesto? What is the brand?
2. What are the current brand attributes?
3. What is/are the products/services?
4. How is the product/service distributed?

Audience
1. Who is the current audience?
2. How does the audience perceive the brand?
3. Who should the audience be?
4. Is there an audience that can be added?
5. How should they perceive the brand?

Context
1. What are the points of contact for the brand?
2. What should they be?
3. What would be an unconventional delivery system?
4. What are the brand’s social and environmental responsibilities and opportunities?

Competition
1. Who or what are the primary competitors?
2. Secondary and future competitors?
3. Possible competition 5 years from now?
4. What makes the brand unique?
5. How do you develop a competitive audit? (SWOT Analysis)
(No need to write as an essay)
(Something that might help you using semrush.com:
https://www.semrush.com/blog/competitive-analysis/
semrush has a 7-day free trail so that you can unlock some reports for free)

× How can I help you?