This profile should include both demographic and psychographic information. Be

This profile should include both demographic and psychographic information. Be

This profile should include both demographic and psychographic information. Be sure to include a population number for your target audience that will be used to project message exposure and media impressions. This report should be comprehensive in development and profile your target audience in such a way that you can select the appropriate media and media vehicles for use in your media plan. You should explore the way your consumer uses the media, taking into consideration the amount of time they dedicate to identified media types and the location where they use that media type.
The U.S. Census Bureau should be your primary source for your population numbers. However, there are a number of other credible sources for both demographic and psychographic information.
U.S. Census Bureau links that will be helpful for this assignment include the following:
https://www.census.gov/quickfacts/fact/table/US/PST045221
https://data.census.gov/cedsci/table?q=S0101&y=2020&tid=ACSST5Y2020.S0101