This week’s discussion topic is centered on understanding market opportunities-

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This week’s discussion topic is centered on understanding market opportunities- this is the first graded week of discussions which start at 12 noon ET, today, Wednesday, July 7. . You are also free to discuss any marketing strategy topic.
A few quick notes on how you are to use Yellowdig:
– Please find web content (articles, videos, etc.) that speaks to one of the many trends in marketing strategy, and share your thoughts on why it is relevant. Below you will find an example that I’ve found to kick things off. To earn points, you must use the topic UNDERSTANDING MARKET OPPORTUNITIES or the other marketing strategy topics
– My pin is just an example, and is not a prompt – share what YOU find interesting to each week’s topic or marketing strategy topic in general
This Digiday article explains how Amazon is looking to expand to reach lower-income markets, which is depicted as a “cut-throat market.” Amazon is looking to incorporate new features to reach this potentially large market and increase its competitor advantage over companies like Wal*Mart. While this expansion provides attractive opportunities, there are also significant challenges Amazon needs to confront.

A ‘cutthroat market’: Amazon wants to reach lower-income customers

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